//Insert ads after second paragraph of single post content. add_filter( 'the_content', 'prefix_insert_post_ads' ); function prefix_insert_post_ads( $content ) { $ad_code = '
Ads code goes here
'; if ( is_single() && ! is_admin() ) { return prefix_insert_after_paragraph( $ad_code, 2, $content ); } return $content; } // Parent Function that makes the magic happen function prefix_insert_after_paragraph( $insertion, $paragraph_id, $content ) { $closing_p = '

'; $paragraphs = explode( $closing_p, $content ); foreach ($paragraphs as $index => $paragraph) { if ( trim( $paragraph ) ) { $paragraphs[$index] .= $closing_p; } if ( $paragraph_id == $index + 1 ) { $paragraphs[$index] .= $insertion; } } return implode( '', $paragraphs ); }